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Caroline Sumners

Pick of the Week: Seven Bro7ers & Kelloggs

This year we decided to launch a BRAND (get it!) new feature that focusses on ideas and innovations in design, packaging and the food and beverage industry. Ideas that are...

January 28 , 2020 / Posted by Caroline Sumners
Brand IMS supports Brands and their team to better understand the world of ‘design to print’ for packaging.

On 7th November we had a great day with the team at Co-op to support their team in the endeavour to understand better the world of ‘design to print’ for packaging....

November 20 , 2019 / Posted by Caroline Sumners
Design, Storytelling and Manufacturing Expertise
Brand Salience for a Food or Drink start-up

Salience on Shelf Your new food or drinks product tastes amazing, you’re excited and all set to go but bringing any new product to market is a complex challenge. It...

September 10 , 2019 / Posted by Caroline Sumners
Be obsessive about brand consistency

A strong brand builds awareness and establishes trust, loyalty and active engagement. One of the pillars of great brand recognition is consistency. By building a repeatable, consistent brand, consumers know...

August 28 , 2019 / Posted by Caroline Sumners
drinks industry sustainability
HYPER-ENGAGED CONSUMERS EXPECT SUSTAINABILITY IN THE DRINKS INDUSTRY

Consumers, and millennials in particular, are driving brands to be more socially responsible in all their marketing initiatives.  According to Neilson’s global sustainability report 66% of consumers are willing to...

July 15 , 2019 / Posted by Caroline Sumners