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Caroline Sumners

Journey of a launch
Design to Print – The Journey of a Launch

The Brief: To create an exclusive pet food brand, from design to shelf, for Amazons UK market. Client: C&D Foods Ltd Scope: Brand Creation: Packaging Design: Artwork Build: Pack Copy...

April 14 , 2020 / Posted by Caroline Sumners
Brands who are helping to fight the good fight during Covid-19

We all feel in need of some good news at the moment, and so we thought we would do a roundup of some of our favourite food and drinks brands...

April 07 , 2020 / Posted by Caroline Sumners
10 questions we get asked about design, artwork and production.

The artwork, production and print process can be confusing at times. So here are the 10 questions we get asked the most, answered for you. What is an Artwork File?...

April 01 , 2020 / Posted by Caroline Sumners
5 steps to brand consistency on packaging
5 must-haves for better brand consistency on packaging

It might seem a strange thing to be writing about today, but even in these turbulent times, brands still need to be mindful of their brand consistency. In many ways,...

March 23 , 2020 / Posted by Caroline Sumners
Pick of the Week: Seven Bro7ers & Kelloggs

This year we decided to launch a BRAND (get it!) new feature that focusses on ideas and innovations in design, packaging and the food and beverage industry. Ideas that are...

January 28 , 2020 / Posted by Caroline Sumners
Brand IMS supports Brands and their team to better understand the world of ‘design to print’ for packaging.

On 7th November we had a great day with the team at Co-op to support their team in the endeavour to understand better the world of ‘design to print’ for packaging....

November 20 , 2019 / Posted by Caroline Sumners
Design, Storytelling and Manufacturing Expertise
Brand Salience for a Food or Drink start-up

Salience on Shelf Your new food or drinks product tastes amazing, you’re excited and all set to go but bringing any new product to market is a complex challenge. It...

September 10 , 2019 / Posted by Caroline Sumners