Brands who are helping to fight the good fight during Covid-19

07 April 2020 Caroline Sumners

We all feel in need of some good news at the moment, and so we thought we would do a roundup of some of our favourite food and drinks brands (and some others) who are stepping in to help solve some of today’s problems.  From launching new products to pivoting their business, here are some of our favourites.

People are watching and it is what you do now that will position your brand for years to come.

caring for your hands

You have probably all seen by now that Brewdog created hand sanitizer from their distillery in Scotland, but then they went the extra mile and started delivering bottles for free to the NHS.

 

We also love Macphie UK, generally famed for their premium bakery ingredients, who have created hand sanitizer and then started delivering it to front line workers.

 

Hand cream brand Nursem launched its #HandsUpForNurses campaign and is donating 10000 hand creams to the NHS. We love this, and it shows that no matter the size of the company, we can all make a difference.

Not only that, I have been looking for some hand cream myself ( it is all that hand washing you know!) and  I didn’t know this brand before, so that is one new customer for you already Nursem!

 

Amass.botantics generally famed for their cocktail skills also created a hand sanitizer. We love the packaging here too!

 

Feeding the NHS

The team over at Leon have been working all out since this all began. Not only did they transition their food outlets into grocery stores, but they have also launched their Feed the NHS campaign (at time of writing, they had raised over £870k for this).  Leon are also hosting a regular cook along on their Instagram account and are starting a delivery service within the M25 area.

 

And then as if it couldn’t get any better, they launched the Baked Potato song to remind us all what we need to do now.

Supporting the hospitality industry

Guinness has announced it will set up a €1.5 million fund to help support bar staff and the elderly in light of the coronavirus public health crisis.

Supporting SME business

And finally, we welcomed the news that Morrisons is to set to make immediate payments for its smaller suppliers to help them during the ongoing coronavirus pandemic.

 

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Caroline Sumners

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