PURO

STRATEGICALLY DEFINING
‘PURO’ IN A COCO-NUTTY WORLD

Our partners at white rabbit were tasked by Puro Organic to design packaging that would clearly communicate key health benefits in a crowded and confusing market, as part of a launch of a new range of coconut-based food products. With an approach inspired by “a friendly healthy choice” it was key to communicate that the product uses only pure coconuts, never bleached or chemically refined, as the name ‘Puro’ suggests. With clear messaging and easily identifiable packaging white rabbit were able to bring the packaging to life, with a colourful and friendly illustrative approach and a clean typographic style that ensured relatability and engagement with health-conscious consumers.