YOGIYO

SHAKING UP THE SHELVES OF RETAILERS
WITH HOME MADE KOREAN FOOD

Our partners at white rabbit were tasked by Yogiyo to develop the most exciting new Asian/Oriental brand on the supermarket shelves in 2017. With an approach anchored in “Authentic Korean street food at home”, white rabbit wanted to inspire by capturing the romance of trying something new, exciting and, above all, tasty. Using bright exciting colours, impactful typography and delicious food photography, the packaging was able to communicate the proposition to consumers quickly and clearly, over a variety of categories. Successfully enticing those wandering souls towards Yogiyo’s delicious sauces.